The lead tells the audience that ANZ bank's iPhone customers will be able to transfer money with a mobile phone free of charge by the application goMoney. However, it doesn't mention when it will be available. At this rate, the news loses of 'when' when it comes to the 'five W and one H rule'.
The story has 619 words, and spends lots of words on what goMoney can provide and why the application is only available to iPhone, rather than Blackberry and Google's Android. In the end, it explains the application's influence on ANZ only by using two quotations of Mike Smith, the ANZ chief. The length of content for each part is not even.
The story may have a big impact as iPhone 4 was just released recently; as a result, iPhone is a hot topic among people, especially among news.com.au readerships (aged from 18 to 35). Besides that, 90 per cent of mobile access to ANZ's websites comes through the Apple device, which means it is a big and good news to Apple users. The story is also proximity and currency.
The news uses an attractive picture at the top; however, the picture doesn't match the content of the story. The story below is about the application goMoney, while the picture is about ANZ CEO Mike Smith and Treasurer Wayne Swan at the opening of ANZ's China headquarters in Shanghai. The picture might mislead the audience and gives them a wrong sense of the story.
The best aspect of this story is using the 'inverted pyramid', which gives the most important details at the beginning.
