WEEK 11 -- Your Shape the best fit for the Xbox 360 Kinect

The news 'Your shape the best fit for the Xbox 360 Kinect' shows what Xbox 360 Kinect is, how it is difference with other video games and the benifits of the Your shape for Xbox 360 Kinect.

However, as a news, it doesn't have the lead, doesn't include the "five W and one H rule". It has 402 words, but most of the content are about how Your Shape can bring benefit to the users, rather than an explanation of how it works. This makes the news seems like an advertorial, rather than a soft news. Besides that, there are no quotations through the news, which is less of credibility. In the article, it says that Your Shape can help users to keep fit and lose weight; however, it doesn't show any supports to prove the argument. The news thus is less of reliability.

The article has a picture of Your Shape, which gives the audiences an idea of the product, and tells that the product will be available on 18 November at the last paragraph. These are the basic elements for online news, however, because of the content, these elements make the article a more likely of the 'advertorial'.

On the other side, this news may have an impact on the video game players, as this product is a unique gaming system, which is difference from other games, can provide the users a quite different experience. Apart from that, it is also currency among these players, and the news is of proximity as well.

WEEK 10--Flash asset - Microsoft eyes buying Adobe in recruitment drive to fend off Apple

The news 'Flash asset -- Microsoft eyes buying Adobe in recruitment drive to fend off Apple' tells that Apple is controling the cell phone market now, and Microsoft and Adobe want to work together to fend off the iPhone maker.

The news has a clear lead, showing audience that Microsoft wants to buyout of Adobe. The article was written mostly based on The Times. However, Microsoft had no comment to make on the rumour. For the news itself, as a online news, it would be better if this article can give some hyperlinks to take the audience to the original news on The Times, it is essential for credibility as well as increasing the satisfaction of the readers' experience. Yet this article doesn't have any elements except a useless picture.

The article is 337 words length, which is appropriate for online news. The news focuses on the economic interest of Microsoft and Adobe. And the story also mentions that Adobe has been in a long-standing feud with Apple over Flash, which has a bad influence on iPhone and iPad.

When it comes to the "five W and one H rule", the news is lack of 'when'. As the news is only a rumour, it is quite normal of lacking of the 'when'. However, once again, if the news gave the original source materal, readers will have a better understanding on the story.

If the news is true, it may have a huge impact; however, even though it is a rumour, it is still has currency and has impact to some extent, especially when the source was come from The Times.