The lead clearly summarized the story and encourages audience to read on.
The story follows the 'five W and one H rule' carefully, and described how new iPad will looks like. It shows the new iPad will be slimmed-down and have both a built-in camera, and a mini-USB port. The news also illustrated it by a picture, which gives the audience a visual impression.
However, the news is made by the analysts, and Apple didn't comment on it until the news has been published, which makes the story less of credibility, then result in the less of newsworthy.
Yet it still has news values. It utilized the online platform very well, it has a poll under the story, which survey 'Which new feature does the iPad most need?'. This enables the audiences to participate into the discussion to express their ideas, as well as increase the impact and the currency of this news.
Besides that, the story offers several links to other sites to show the audience where the analysts' statements came from. Hence, audiences can know more about the background, the detailed information and more about the product and the brand.
The story only has 177 words in total, which makes good sense on the content but not boring. It uses the hyperlinks, pictures, poll, and invitation to share with others via Facebook and Twitter links to add value to the news.
The headline is not that attractive, but clearly enough. It is a good summary of the story.
