The story has 313 words in total, with the first 137 words describes the major story, and the interview results for the rest. The story is not too long, especially it is written by the inverted pyramid, so that the audience can get the point at the very beginning; they can close the news whenever they get boring.
Helen & Andrew, two authors of this news, have interviewed two Sydney people that are both aged in 25 -- one is iPhone owner while the other is BlackBerry owner. The two interviews give audiences a broad view of two sides. It shows the voices by using six direct quotes and one indirect quote, which helps to give the most real thoughts of the interviewees.
The story has a big picture of iPhone 4 on the right top corner which helps to make the news not too bored. The story also uses the simplest words to described the analysis findings, then give a hyperlink that links to the finding's original website. For those audiences who are inteseted in that, they can check the details, the bar shart and the cuve chart by clicking on the link. This is a good use of the benefit of online news. The hyperlink gives audiences a richer experience while it also helps to keep the article short and terse.
The news may not have a huge impact on the social, nevertheless, it is proximity and currency, and even oddity to some extent, because most people won't have thought about the relationship between their mobiles and sexually activities. However, the news does not mention why there is a relationship in this respect.

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