The news 'Flash asset -- Microsoft eyes buying Adobe in recruitment drive to fend off Apple' tells that Apple is controling the cell phone market now, and Microsoft and Adobe want to work together to fend off the iPhone maker.
The news has a clear lead, showing audience that Microsoft wants to buyout of Adobe. The article was written mostly based on The Times. However, Microsoft had no comment to make on the rumour. For the news itself, as a online news, it would be better if this article can give some hyperlinks to take the audience to the original news on The Times, it is essential for credibility as well as increasing the satisfaction of the readers' experience. Yet this article doesn't have any elements except a useless picture.
The article is 337 words length, which is appropriate for online news. The news focuses on the economic interest of Microsoft and Adobe. And the story also mentions that Adobe has been in a long-standing feud with Apple over Flash, which has a bad influence on iPhone and iPad.
When it comes to the "five W and one H rule", the news is lack of 'when'. As the news is only a rumour, it is quite normal of lacking of the 'when'. However, once again, if the news gave the original source materal, readers will have a better understanding on the story.
If the news is true, it may have a huge impact; however, even though it is a rumour, it is still has currency and has impact to some extent, especially when the source was come from The Times.
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