However, as a news, it doesn't have the lead, doesn't include the "five W and one H rule". It has 402 words, but most of the content are about how Your Shape can bring benefit to the users, rather than an explanation of how it works. This makes the news seems like an advertorial, rather than a soft news. Besides that, there are no quotations through the news, which is less of credibility. In the article, it says that Your Shape can help users to keep fit and lose weight; however, it doesn't show any supports to prove the argument. The news thus is less of reliability.
The article has a picture of Your Shape, which gives the audiences an idea of the product, and tells that the product will be available on 18 November at the last paragraph. These are the basic elements for online news, however, because of the content, these elements make the article a more likely of the 'advertorial'.
On the other side, this news may have an impact on the video game players, as this product is a unique gaming system, which is difference from other games, can provide the users a quite different experience. Apart from that, it is also currency among these players, and the news is of proximity as well.
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