Monday, October 18, 2010

WEEK 12 -- Bing search engine to draw on Facebook data

The news 'Bing search engine to draw on Facebook data' tells that Bing will form a partnership with Facebook to offer personalised search results based on Facebook data.

The news has a clearly lead and structure. It follows the "five W and one H rule" well; it addresses all the information needed for an online news. However, it doesn't attach any elements for the news, such as the picture, the video, the hyperlinks, related stories, etc.

The article has 239 words, which is good for online news. As an online news, it doesn't have to be long, especially for such a soft news. This article has clarified all of the information, but not boring. It includes why Bing search engine wants to draw on Facebook data, and the situation that Bing search engine facing now.

The news is newsworthy. It reports the story before it actually happened, and may have impact on all of the internet users, especially on those Facebook users. As a result, it has proximity and currency among these users.

The headline of this news is clearly enough, it is a good summarise of the story and easily catch audiences' attention and aroused their curiosities.

The story uses a few quotations from the staff in Microsoft to explain why Bing draws on Facebook data which helps to increase credibility.

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